Right from the get-go we want Printed By us to be something that is co-created with the homeless and vulnerable people who are going to be making it all happen. So we decided to run regular group activities to get input, ideas and feedback throughout the process of starting this exciting project.
So we gave an intro to the Printed By us idea and openly admitted that we have no idea what we are doing. Thankfully we’re working with uber talented local artists, and have the expertise of Sheffield Print Club to teach us the screen printing skills.
The next step was to start thinking about the Printed By us brand values and visuals – what people should think and feel when they come across anything that we do. Our website, our logo, our social media, our prints – everything we do should communicate what we are about.
So we did a couple of brand workshops to help form the creative direction for creating the Printed By us brand
Card sorting workshop
The first workshop was about agreeing what words we would want people to use when describing Printed By us. So we started with 200+ cards each with describing words on such as; fun, serious, luxurious, cheap, modern, retro, etc.
So some of the words are we want the brand to be like, and some are not . One end of the table has a sign saying “YES” and the other side “No".
So everyone got involved and arranged the words to each side of the table depending on what they thought Printed By us brand should be like.